The goal of any marketing strategy is to get and keep customers profitably. Those with a garage and do not assimilate and have serious trouble staying within an increasingly competitive market and more competitors. Today
to be on top of the mountain is essential to prove to be the best. What phrase, no? ...
At the time of the user's choice of a Mechanical Service, our proposal should be the bridge to reach their level of expectations over the competition.
At this point the question is: What is the level of expectations of the average user of a Mechanical Maintenance workshop?. The answer is going to leave for later. I would note first that: "Prove to be the best" is the outside. That is, what others must feel about us, about our service.
The inside is given to growth, "Be better every time", which is the process of continuous improvement requires us goals and objectives, to the extent that meet and succeed, respectively, must be renewed on a regular basis.
Believe yourself, which I know is the best it can be very dangerous. Remember that old phrase? "Complacency." The success in Latin (Exitum) means end, death is but the completion of a trade or business.
Success should be a way forward and a motivation to continue working. Why not come by chance, is the fruit of effort and creativity. "Be better every time" means to seize opportunities, learn from mistakes, mistakes to a minimum.
Continuous Improvement, Innovation and Creativity to be competitive, make a difference. "The key to success is first and foremost on being alert," said Henry Ford.
All this for what?. To achieve customers and keep them as we make it profitable. They (customers) are the main assets of our business. Any marketing strategy is useless. The latest technology, the best information and technical skills are useless if we fail to enter their vehicles to be repaired in our workshop. Customers today have many options, from traditional competitors, our colleagues always, new players from other sectors already well known. The vehicle repair market is invaded by providers with good preparation, good service, good publicity, good marketing. To stay with us, customers say, we have to catch conquest, seduction. We must be agile and not lose or at least recover the entrepreneurial spirit
We must be prepared for:
Excellence in
Based Services Cost, Quality, Speed, Service, just in time. Extra value
We must learn to live with a different business culture, we must be alert to market changes, the needs of users, optimize resources
customers expectations Mechanical Workshops
The following summary has excerpted from a study by a University in Spain and completed with your data.
CUSTOMERS
· Want a quiet professional, reliable, who can listen and address their problems, answer their questions, that kind treatment, to remember his name.
· We give value for money and look for more and better benefits.
· It irritated by poor service and payment of premiums.
· have the opportunity offered by the market can change workshop.
• With every dollar that they save, you buy your loyalty to us.
· Want to serious information, professional and responsible.
· Want undertaking by the service provider.
· Want to be considered individually.
· Want funding bills or forms of deferred payments (credit cards, checks, etc.).
· Want guarantees, ie the provider to take responsibility for the work performed.
· Want a service concept "every time", namely: That we are always ready.
· Want spare parts and secure, reliable, good quality and brand.
· have in mind the location of the workshop. Easy access. Close to their jobs or homes.
· Want first class equipment, technology and tools. I simply can
seen in a office comfortable, clean and pleasant.
that local · Want to have a decent bathroom and toilet.
· have in mind the personal appearance of employees
· Want you take care of your vehicle.
· Want to take them into account. Personalized service.
· Want attention without prior date.
· Want to clear information about prices, services, billing, budgets and job guarantees.
Everything we do for our customers, we will be recognized with
FIDELITY (1) No doubts. They seek satisfaction and value what they pay.
(*) Consultant Services Advisory Chena Marketing And Assoc.
Author of "Competitive Marketing for garages"
To contact the writer of this note: manuchena@hotmail.com
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